In 2015, Deeba was named a \"changemaker\" among esteemed New York alumni of Wellesley College. Inspired by the Iranian myth of Scheherazade and propelled by the idea that our built environment is manifested by story and that anyone who can tell a story can transform one, she pursued the study of trans-national communications. True to the belief, this pursuit would come to transform her own trajectory from a storyteller with a pen into a storyteller by brick and mortar. In 2013 Deeba advanced her Comparative Literature degree with a Master\'s degree in Narrative Medicine from Columbia University. Her handle of language and propensity for integrative systems led Deeba into transformation management endeavors especially within healthcare and fashion. She has accomplished versatile expertise in managing and scaling start-up and growth stage companies and public institutions. In 2015 she was invited to join healthcare influencers in establishing Brooklyn\'s first Population Health analytics observatory. Deeba was instrumental in translating data into targeted narratives and community-based action that would change the physical landscape of the borough. She is now developing her life-long commitment to community-conscious real estate planning, development and ownership. Deeba is honored to be working with IAWF mentor, and KS Partners\' CFO, Nazgol Shahbazi, to realize these goals.