Founder of Snowberry anti-aging skin care brand, Tehran born Soraya Hendesi left Iran with her family in 1976 to the U.K. She has since lived in the U.K., Canary Islands, Spain, Dubai, Abu Dhabi, San Francisco and now resides in New Zealand.
Snowberry, the brand she created is recognised by industry professionals worldwide, as one of the world’s most innovative brands. Some of the awards include:
Winner of Cosmoprof USA Discover Beauty Award for the most innovative brand (by unanimous vote). Cosmoprof is the largest cosmetics trade show in the US calendar, just 17 brands from around the world were selected to be part of Discover Beauty.

Winner of Beauty Astir Netherlands for the Best Niche brand. The Beauty Astir’s jury comprises all VCJ (Society of Cosmetics Journalists) members and 43 leading beauty editors and journalists working for diverse titles: from Vogue NL, Marie Claire to Glamour, Grazia, Elle, Santé, Gloss, Red, Libelle, and many more magazines.

Silver Dieline Award – The world’s most prestigious packaging design awards. Snowberry was one of more than 800 entrants including from the design teams for global FMCG companies such as Proctor & Gamble, Harrods and Wrigleys.
Snowberry was recognised by the professional Grand Jury at Cosmeeting in Paris, as Runner-Up Favourite Brand. The Award was made for the excellence and innovation in Snowberry’s anti-aging formulations.
While Snowberry has won a number of international industry awards, most notable is the extensive science-backed anti-aging dermal delivery technology, CuPEP developed over the last six years and soon to be published in a prominent scientific journal. Snowberry was also the only skin care brand to be invited to present its technology at the 23rd World Congress of Dermatology in Vancouver. “